It started in late 2024, when we spotted Lachlan Morton ripping around Australia with a Knog light strapped to his bike. One thing led to another, and in 2025, Knog became the official lighting partner of EF Education-EasyPost and EF Education-Oatly.

Why EF? Because they ride with purpose. With 48 riders from 22 countries and 5 continents, they represent curiosity, culture, and damn good cycling. Like Knog, they push boundaries and challenge norms. Together, we’re making riding smarter and safer.

What sets EF apart isn’t just the results—it’s the way they show up. Gravel, road, dirt, or tarmac, they treat cycling as both sport and story. It’s a commitment to adventure, diversity, and developing future talent that really speaks volumes.

The Unkonventional pink kit turns heads, but it's made even more memorable by carving out a space where global talent meets fearless racing.

Lachlan Morton’s cycling career defies the usual playbook. Though he started in road racing, he’s become best known for his ultra-endurance feats and off-the-grid adventures. From riding every stage of the Tour de France unsupported (and beating the peloton to Paris), to clocking over 1,000 km in one push to support Ukrainian refugees, Lachlan’s rides have become powerful vehicles for storytelling—and fundraising. He’s raised nearly a million dollars for causes like World Bicycle Relief and refugee aid, all by doing what he loves: riding far, fast, and solo.

Lachlan brings a raw, human side to cycling. He documents the highs, lows, and long hours and through it all, Lachlan proves that performance and purpose don’t have to ride in different directions.

This year he'll be going Far Beyond in a massive year of travel, adventure and racing and Knog will be following every step of the way.